Helped a Retailer Implement ConText for Sentiment Analysis

Our client is an American retailer of home improvement and construction products and services. There was no direct mechanism to identify the voice of customer. They were receiving customer sentiment data in various formats — structured and unstructured. Deducing actionable intelligence from humungous unstructured data was time consuming. They partnered with Syntel to convert unstructured data into structured data and analyze vast amount of data from feedback databases, complaint forums, and social media and give actionable insights.

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