Customer Analytics and Marketing

Digital Services


Customer Personalization as a Service (CPaaS)

In this complex digital world, retailers want a simple way to reach the right customer with the right offer at the right time. Retailers recognize the potential value of the Big Data explosion, but converting raw data into actionable insights can be extremely difficult.

Syntel‘s Customer Personalization as a Service (CPaaS) offering mines petabytes of structured and unstructured data to identify unique customer preferences and craft relevant marketing campaigns and promotions targeted to each individual. 

By employing advanced analytics, CPaaS enables retailers to filter and decipher data from social media, digital, and other channels to build individual customer profiles and offer a tailor-made shopping experience. Furthermore, because CPaaS is built on an open source platform, it delivers lower TCO and the flexibility to integrate with your existing systems and support a variety of different data sources. 


We support your business with innovative solutions that accelerate your growth curve in the evolving retail market. Syntel’s next-gen approach to retail experience inspires lifelong advocacy among your customers, and in turn, maximize your profitability.

Success Stories

Syntel’s Performance Testing Services Save ~30% Costs For a Retail Giant

America’s second largest general retailer has operations spread across multiple locations with a huge customer base. Application performance was critical to run the business. Continuous improvement to IT systems and a multi-vendor strategy enabled the client to handle application development and testing, but led to ad hoc release cycles and integration issues. The retail giant partnered with Syntel to assess their IT landscape and ensure no degradation in application...

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Error-Free Carrier Invoice Management System

Our client, a Fortune 100 company, has the world’s largest home improvement chain and is the second largest U.S. retailer. It operates about 2,200 stores worldwide. Client wanted its existing carrier invoice management system to be free from errors, which needed the removal of manual processing. Syntel developed a direct fulfillment network that was capable of supporting current and future growth in the most effective way.

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CIM Enhancement for Higher Productivity

Our client, a Fortune 100 company, has the world’s largest home improvement chain and is the second largest U.S. retailer. Client wanted to eliminate manual intervention from its supply chain applications as well as enhance financial analytics. Syntel managed the client’s CIM and eliminated manual intervention.

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Effective Testing Model for Supply Chain Applications

Our client is a Fortune 100 company and has the world’s largest home improvement chain. It is also the second largest U.S. retailer and operates about 2,200 stores all over the world. Our client, being a home improvement retailer with multiple stores across America, used warehouses for reducing logistic costs and enhance inventory management. Manhattan supply chain solutions were used by the client for its warehouse operations. Client wanted a more effective partner to create a single testing...

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