Customer Analytics and Marketing

Digital Services


Customer Personalization as a Service (CPaaS)

In this complex digital world, retailers want a simple way to reach the right customer with the right offer at the right time. Retailers recognize the potential value of the Big Data explosion, but converting raw data into actionable insights can be extremely difficult.

Syntel‘s Customer Personalization as a Service (CPaaS) offering mines petabytes of structured and unstructured data to identify unique customer preferences and craft relevant marketing campaigns and promotions targeted to each individual. 

By employing advanced analytics, CPaaS enables retailers to filter and decipher data from social media, digital, and other channels to build individual customer profiles and offer a tailor-made shopping experience. Furthermore, because CPaaS is built on an open source platform, it delivers lower TCO and the flexibility to integrate with your existing systems and support a variety of different data sources. 


We support your business with innovative solutions that accelerate your growth curve in the evolving retail market. Syntel’s next-gen approach to retail experience inspires lifelong advocacy among your customers, and in turn, maximize your profitability.

Success Stories

Syntel Reduces Performance Testing Costs by 30% For a Retail Giant

America’s second largest general retailer was facing major problems with application performance. Their multi-vendor strategy enabled them to handle application development and testing, but led to ad hoc release cycles and integration issues. They turned to Syntel to assess their IT landscape and implement a solution to ensure their apps were running at peak performance.

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Error-Free Carrier Invoice Management System

A Fortune 100 needed to scrub its existing carrier invoice management system to ensure it was error-free, which meant that manual processing had to be eliminated. Syntel digitized the process and created a direct fulfillment network that is capable of supporting current the client's future growth.

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CIM Enhancement for Higher Productivity

Our client, a Fortune 100 company, has the world’s largest home improvement chain and is the second largest U.S. retailer. Client wanted to eliminate manual intervention from its supply chain applications as well as enhance financial analytics. Syntel managed the client’s CIM and eliminated manual intervention.

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