Maximize Reach and Revenue from Marketing Campaigns

An American global investment bank offered discounts to customers shopping with small businesses through an app based campaign. The campaign application also connected merchants with customers. The objective of the campaign was to generate more merchant registrations, while widening the customer base. The bank decided to embed Google maps in the tool to enable customers to locate merchants of interest, based on services and products. The application had to be compatible with all browsers and devices. This needed technical expertise.

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