Big Data = Big Benefits for Today's Businesses
Organizations are increasingly grappling with the "Big Data" challenge. What is Big Data How did "Data" evolve into "Big Data"? Smart devices, improved Internet connectivity, Social Media, and cheaper storage have contributed to a significant increase in the volume, velocity and variety of data generated every single day. Almost 80% of this data is unstructured -- photos, videos, sound, media, e-mail, social feeds, blogs, locations, appliance sensors, text messages, and more. This "Big Data" is an incredible source of intelligence for organizations and a potential source of competitive advantage.